Me, in Short
From the world of design and craftsmanship to the forefront of digital innovation, my career has been shaped by transformation. Drawing on my artistic roots and expertise in design thinking, I bring a unique perspective to service design, CX, and UX/UI — crafting thoughtful, user-centered solutions.
By blending analytical and strategic thinking, I strive to create impactful digital products and services that truly resonate with users.
Recent Projects
EVR
Smart energy management for electric vehicle charging
EVR is a digital system designed to help organizations manage electric vehicle (EV) charging across their operations. The platform empowers teams to make data-driven decisions that improve energy efficiency and reduce costs.
Approach: Through user experience discovery research and design, I explored the challenges of large-scale EV charging and developed tools that translate complex energy data into clear, actionable insights for decision-makers.
deliverables: Product concept and UX/UI design
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Employee assignment and charging optimization tools
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Real-time monitoring dashboard
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AI-powered insights and reporting interface
2025
Creditdata.org.il
The Bank of Israel Credit Rating Guide
The Bank of Israel is not authorized to provide citizens with their credit rating. Therefore, the strategy chosen for the Credit Data System website was to give citizens all the information and tools they need to understand and manage their credit rating.
Client: The Bank of Israel (https://www.creditdata.org.il/)
Approach: UX research and content strategy. I was responsible for the UX only.
Deliverables: UX concept and website design
Matrix Experience, 2022
Bento
Lunch Sharing App
BENTO is a platform for people who love home-cooked food and want to maintain a varied healthy diet alongside their active lives.
Approach: User Experience Research and Design
deliverables: Prototype of a lunch sharing app that enables organizing of lunch groups, or buying lunch from talented cooks around you
HIT, 2020
Pathos Mathos Company
Website design for a theater and performance group
The Client: Pathos Mathos Company
Service: UX/UI design for website built on the Wix platform, including graphic design for digital marketing campaigns and visual consultation (“third eye”) for several productions.
since 2020
I.DO
Neighborhood network for a sustainable community
The I. DO system offers a model for a location-based neighborhood network that encourages people to move on to sustainable living and provides three tools for implementation.
Approach: Using a design thinking methodology, I identified tools that could help drive the desired behavior change.
Deliverables:
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Mobile app – concept and UX/UI design
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Interactive bulletin board – product simulation and screen design
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Neighborhood Sustainability Center – conceptual design
HIT, 2019
